A country’s name is its brand. It conveys an immediate perception about the goods and services that are made there. CBITT Research is involved in assisting countries in improving their brand value.
Enhancing Country Brands
Discover how CBITT Research helps countries improve their brand value and create a positive perception of their goods and services.
Our Services
We provide a range of services to assist countries in enhancing their brand value. Our offerings include brand strategy development, market research, reputation management, and marketing campaigns tailored to each country’s unique strengths and target audience.
Our Core Competence
Strategic Positioning
We help countries strategically position themselves in the global market, highlighting their unique strengths and advantages.
Brand Identity Development
We assist countries in developing a strong brand identity that accurately represents their culture, values, and offerings.
Brand Reputation Management
We work with countries to manage and enhance their brand reputation, ensuring positive perceptions and trust among stakeholders.
Our Approach
At CBITT Research, we believe that a country’s brand value is crucial for its economic growth and global recognition. We offer comprehensive solutions to help countries improve their brand image and attract investments.
We build brands
Colombia is a text book example of how branding can have an impact. The country was a second-tier coffee producer and was infamous for drugs. Colombia invested in a country brand makeover using their coffee beans. Today Colombian coffee is sold as a premium product. And, according to the UNCTAD World Investment Report 2023, FDI increased by 82% in Colombia in 2022.
Perception can be changed. It requires consistency. And time. Brand building is not an overnight business.
Let us help build your brand globally.
About Us
With a team of professionals in media, finance and technology, we assist governments in country branding. We work with investment boards, tourism organizations, trade associations and chambers of commerce in enhancing exports of goods and services, attracting FDI and promoting tourism. Based on the brief, our team conducts research and using the latest in big data analysis, harnesses the power of media to reach out to key business decision makers and opinion leaders to help bring about change. Change is sometimes imperceptible. But with steadfastness and persistency, it transforms nations and improves the lives of people living in them.
Contact us
CBITT Research
Country Branding – Investments – Tourism – Technology
New York – London – Dubai – Hong Kong
Get in Touch
Tell us your story. We will add our magic to tell the world you are headed for the stars.
✉️ contact@cbittresearch.com